UR is an adaptive, mobile and fiercely competitive company not dependent on trends, gimmicks or fads as are other forms of music and their related industries are today. Instead, UR evolves as tecnology evolves and by inspiring youth to create, we actually are ahead of time and make technology come to us. We are confident that this music will without a doubt lead man into the future as it is the only music that can evolve in step with or before technology. Other forms of music and their related industries face certain extinction due to definition and repeated copying for profit! UR and Techno are one in the same - both without definition.

Operating with military precision and detail, UR's iron grip on product marketing and press has made them the definition of what underground techno music is worldwide. Through their music they made the city of Detroit a magical place of global inspiration for thousands of people throughout the world.